5.0 · 250+ reviews

Turn your Shopify store into a
B2B wholesale engine.

Tiered pricing, wholesale registration, NET terms and multi-currency — built right into the store you already have. No percentage of your sales.

Free plan·7-day trial on paid·Set up with a real human
yourstore.com · products · clay-phone
Wholesale customer
Clay Phone
Clay Commerce Inc

Clay Phone

RRP: USD. 1,000.00From: USD. 800.00
QuantityPriceDiscount %
Buy 1800 USD20%
Buy 10700 USD30%

Minimum order quantity: 5 units

Trusted by wholesale & B2B brands worldwide

realsy RobTools Gracious Minds Tarta Gelatina Boeing Grown in Idaho Inside Line Equipment print.save.repeat Kama-Asa Phillips Chocolates Brogue Motorcycles
The problem

B2B on Shopify shouldn't mean chaos.

Wholesale prices that show on some pages but not the cart. Spreadsheets emailed back and forth. An app that skims a percentage of every order. There's a calmer way to run wholesale.

Everything your wholesale channel needs

One app. Your whole B2B operation.

Clay molds your existing store for wholesale buyers — unlimited B2B catalogs, consistent pricing everywhere, zero code.

Tiered & SKU-based pricing

Percentage or fixed amounts off, volume breaks, and per-SKU prices set independently of retail.

  • Bulk-set thousands of prices by CSV
  • Quantity / volume price breaks
  • Consistent in cart & checkout

Wholesale registration & approval

A signup form that looks exactly like your store — then approve buyers your way.

  • Tax-ID & document uploads
  • Manual or automatic approval
  • VAT validation via VIES

Customer groups & NET terms

Build tiers for distributors, resellers and VIPs — and let trusted buyers pay on terms.

  • NET payment terms
  • Manual & draft wholesale orders
  • Per-group catalogs & pricing

Sell B2B globally

Native Shopify Markets integration with static or dynamic multi-currency pricing.

  • Per-country wholesale prices
  • Tax-inclusive / exclusive display
  • 6 languages out of the box

Order controls

Set the rules of your wholesale channel without touching a line of code.

  • Min / max by value or quantity
  • Hide & sort payment methods
  • Custom shipping & POS

Built for Shopify, end to end

Certified Built for Shopify, and it plays nicely with the tools you already run.

  • Works with Checkout & Flow
  • Customer Accounts & Admin
  • Bundles, filters & page builders
New from Clay

Keep your wholesale catalog private.

Running a members-only shop, a VIP early-access drop, or a login-gated wholesale store? Clay · B2B Lock & Hide Price shows the right products, prices and pages to the right shoppers — and keeps everyone else out.

  • Lock products, collections, prices or whole pages
  • Hand out keys by customer tag or passcode link
  • Pairs natively with B2B Wholesale Pricing — free
Explore Clay B2B Lock & Hide
Clay · B2B Lock & Hide

Create a lock to personalise your store

Hide any section of your store with our powerful lock.

In their words

Loved by 2,000+ merchants worldwide.

RTRobTools
★★★★★

Before finding Clay, our wholesale process was a fragmented mess. We were juggling three different apps just to keep things running. When we decided to customize shipping specifically for our wholesale clients, we realized we'd need a fourth app — that was the breaking point. We tested six different wholesale apps; most were either too rigid or simply didn't work as advertised. But the biggest dealbreaker was the customer service: a single support chat would bounce us between five different people. Then we found Clay, and the experience was night and day. Clay provides more than just functionality; they provide peace of mind.

February 16, 2026🇨🇦 Canada
PSprint.save.repeat.
★★★★★

This app was just what we needed for our store. For the past 2 years we'd been on Shopify Plus primarily for built-in B2B features, and it was a pain — over-engineered and forcing New Customer Accounts. The folks at Clay: B2B offer a great solution: automatic discounts per customer or a manual price list with a spreadsheet upload, and it only takes up 1 of the 25 active discounts Shopify allows. They're incredibly responsive too — I requested the ability to sort Customer Groups by name and they implemented it within a week. Thanks to Clay: B2B, we are downgrading our Shopify Plus plan to Advanced, which will save $26,000 / year. I highly recommend Clay: B2B.

September 12, 2026🇺🇸 United States
KAKAMA-ASA
★★★★★

The app is incredibly user-friendly and intuitive! I was impressed by how smoothly everything works. Whenever I had a question or ran into a problem, Siddhesh from customer service was absolutely amazing — super quick to respond and always offering clear, effective solutions. The Q&A section is packed with helpful videos that made everything even easier to understand. Overall, an excellent experience — highly recommended!

June 30, 2025🇯🇵 Japan
ICIntracom
★★★★★

We switched over from BOLD Commerce to Clay and could not be happier. We've had no downtime after more than 6 months of using the application, so for us the app has been very reliable. It also loads fast enough and does not drag down our store performance. Clay offers responsive and very knowledgeable support. We'd hoped to see some form of automated price updates — and Clay added an API endpoint that lets us push pricing updates straight from our back-end into the app. This is such an important update for us. Thank you for listening to our feedback.

January 9, 2026🇩🇪 Germany
SDSlotdog
★★★★★

We NEVER write app reviews, but the INCREDIBLE support team alone for this app has earned it. The knowledge centre and videos made setup very straightforward, but we had an issue getting the wholesale pricer to embed and show discounted pricing. We used the instant-message feature and quickly got in touch with Shubham, who patiently walked us through it and got it working in just minutes! The registration form is very easy to set up but has lots of customizable aspects, and the pricing rules are wonderfully flexible. It's an awesome app for any business that wants to do both retail and wholesale on the same Shopify site — or, like us, run a standalone wholesale site. Highly recommend over all of the other B2B apps we've tried.

February 13, 2026🇨🇦 Canada
Questions & answers

Everything you need to know.

Which Shopify plans does Clay work with?
Every Shopify plan. Clay adds full B2B and wholesale capabilities to your store — tiered catalogs, registration, NET terms and multi-currency — no special plan required.
Does it work with my theme?
Yes. Clay works with every Shopify theme and embeds natively, including the wholesale registration form, which inherits your store's branding.
How do wholesale prices show to B2B buyers?
Approved B2B customers see their wholesale prices consistently — on product pages, collections, cart and checkout — while retail shoppers see your normal prices.
Can buyers pay on NET terms?
Yes. On higher plans you can offer NET payment terms, create manual and draft wholesale orders, and route orders to specific inventory locations.
Does it support multiple currencies and countries?
Yes. Clay integrates with Shopify Markets for static or dynamic multi-currency wholesale pricing, and ships in 6 languages.
What's included on the free plan?
The free Essential plan includes the custom registration form, document uploads, customer approval and wholesale pricing for up to 100 SKUs — enough to launch a wholesale channel at no cost.
I'm switching from another wholesale app — can you help?
Absolutely. This is what our merchants praise most — we'll get on a call and help you migrate and configure everything, usually the same day.

Turn your store into a wholesale engine today.

Install free, and let's set it up together. No percentage of your sales, no code.