The Wholesale Playbook

Guides, comparisons and walkthroughs for running B2B & wholesale on Shopify.

A step-by-step guide to launching a wholesale channel on any Shopify plan — no Plus required.

A full tutorial on setting up B2B customer groups and tiered pricing — no Shopify Plus needed.

How to sell retail and bulk wholesale side by side from a single Shopify store.

A complete walkthrough for building a B2B wholesale store on Shopify.

Faire vs. running wholesale on your own Shopify store — which one actually makes you more money.