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About Us

At Clay, we believe Shopify merchants deserve a B2B channel that molds to the exact setup they want — one that fits how they already run their business, instead of forcing them into a way of working they're not used to.

Clay Commerce co-founders Shubham and Siddhesh working together on the apps
Shubham (L) and Siddhesh (R) — co-founders, and friends for over a decade 😊

When we looked around, none of the existing tools or processes actually did this. They each came with their own assumptions about how wholesale "should" work, and merchants were left bending their business to fit the software. That gap is the reason we started Clay Commerce.

For more than two years now, we've kept iterating — release after release, conversation after conversation with merchants — and with each one we get a little closer to that goal. We don't think the mission is ever truly "done"; we just keep moving toward it.

Siddhesh and I have been friends for over ten years. Clay Commerce is, more than anything, an expression of the values we both share — care for the people we build for, and a refusal to settle for software that gets in their way.

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